Our Work
Clear brands that build trust fast
A look at how we’ve helped expert-led businesses build brands that helped people finally see the value upfront.
Integrated Biomechanics Lifestyle
Dr. Tony was struggling with prospects comparing his program to worse competitors such as mass market programs.
He kept having to re-explain how he was different to leads and even then, they were hesitant to pay what it was worth.
We found the problem was that his brand felt more like a lifestyle brand so he was getting compared to influencers. It also wasn't clear what the program was about.
We established his position as a professional clinic, repackaged his offer to make it easy to understand and gave the visuals a refresh to match.
He was not only able to increase the number of leads by 50% - he was able to increase his pricing by over 3x.
He kept having to re-explain how he was different to leads and even then, they were hesitant to pay what it was worth.
We found the problem was that his brand felt more like a lifestyle brand so he was getting compared to influencers. It also wasn't clear what the program was about.
We established his position as a professional clinic, repackaged his offer to make it easy to understand and gave the visuals a refresh to match.
He was not only able to increase the number of leads by 50% - he was able to increase his pricing by over 3x.
AVH Finance
Despite expanding marketing efforts - lead flow from marketing was a trickle compared to word of mouth, leading to unstable business income.
The few leads that came in compared him to generic brokers, forcing him to take small, low-value deals just to keep cash flow steady.
After running our audit, we found that a significant portion of success came from overseas clients looking for commerical property loans.
Although this was his strongest area it was never obvious from the outside.
We developed an updated ICP and messaging, along with a refreshed brand look so he could attract those clients and establish his position.
Within weeks, he started to get significantly more leads who were far more aligned with his specialty. He even landed a few big name clients which supercharged his reputation in the space.
The few leads that came in compared him to generic brokers, forcing him to take small, low-value deals just to keep cash flow steady.
After running our audit, we found that a significant portion of success came from overseas clients looking for commerical property loans.
Although this was his strongest area it was never obvious from the outside.
We developed an updated ICP and messaging, along with a refreshed brand look so he could attract those clients and establish his position.
Within weeks, he started to get significantly more leads who were far more aligned with his specialty. He even landed a few big name clients which supercharged his reputation in the space.
Iron Office
Brendan was putting lots of effort in marketing - but his content and ads were not getting the expected return.
He delivered exceptional results and had excellent client retention. The only issue was that he was pulling leads who weren't serious about change.
People thought he was some fitness guru - not a specialised lifestyle coach and mentor.
We realised that he was struggling as he was trying to sell by proving his knowledge in content instead of showing understanding.
His best clients were men at a particular life stage, looking to settle down and start a family but struggling with lifestyle and health.
We developed a brand narrative and messaging that helped him emotionally resonate much harder with his target audience.
This got him leads who were much more invested in the process. They paid over 50% more than before and was pulling in over 2x as many leads with the same ad spend.
Let’s get this off your plate
No more confused clients and wasted marketing spend.